People

Meet theteam.

The people behind Key Performance Muscle and Joint Pain Relief — an athlete founder, a physiotherapy director, and the Take Friday Off partners who helped take a herbal topical cream from idea to AUST L 527813.

Known as Jet · Founder · Director

Alofipo Jerry Key

Alofipo Jerry Key — known as Jet — is the founder and a Director of Key Performance, an athlete-founded brand building a herbal topical cream for athletes and everyday consumers alike.

In rugby league, he spent time in the pathways and NRL squads of the Penrith Panthers, Manly Sea Eagles, Wests Tigers, and Gold Coast Titans. He played Queensland Cup with the Central Queensland Capras and captained the club, and was Club Captain / Player Mentor at the North Sydney Bears.

He still plays American football professionally in Europe — with the ELF Fehérvár Enthroners, Elite D1 France's Molosses de Asnières, and the AFLE Firenze Red Lions. The ELF and AFLE sit at Europe's top tier of the game: the continental equivalent of what NFL Europe once represented. That is the level of athlete the cream was built around.

The idea is simple: if the standard is good enough for a working pro, it is good enough for desk, garden, commute, and weekend life. The product stays claim-honest — traditionally used in Western herbal medicine to relieve muscle soreness and mild joint pain, and to help relieve symptoms of muscle sprain (AUST L 527813). Always read the label and follow the directions for use.

Take Friday Off · Formulation & listing path

Gabriel Perera

Gabriel is co-founder / partner of Take Friday Off, an Australian wellness product-development team. He has spent around two decades inside the industry — running brands, leading teams, and owning outcomes. His work has contributed to more than $1.5B in wellness product revenue across 50+ brands.

At Blackmores, he spearheaded the Group's largest acquisition (BioCeuticals), built a ~200-product development pipeline across 11 markets, and established a joint venture with Kalbe Farma in Indonesia. At TSI, he led strategy across global raw materials, cGMP manufacturing, and turnkey contract supply models.

He is the founder of practitioner-grade brand Ora Health and founded People for Pets (Nectar of the Dogs), sold to the Real Pet Food Company in 2023. Earlier in his career he was a lawyer with DLA Piper and a strategist with Accenture.

He holds an LLB, a Bachelor of Commerce, and a Master of Business with Honours from the University of Otago; post-graduate qualifications in Ayurvedic Medicine; is a Graduate of the Australian Institute of Company Directors (GAICD); and is an Adjunct Fellow of the National Institute of Complementary Medicine. Public bio via takefridayoff.com/about.

For Key Performance, Take Friday Off — with Gabriel leading the formulation and regulatory path — developed the cream's formulation and the Listed Medicine / ARTG listing for Muscle and Joint Pain Relief (AUST L 527813), keeping the label and the claims honest.

Product development · Take Friday Off

Yong Tam

Yong is part of the Take Friday Off team and has been instrumental in product and technical delivery for Key Performance — from formulation-to-pack through listing support, including barcode / GS1 work and production progress alongside Gabriel.

Together with Take Friday Off, Yong helps turn an athlete-founded idea into a listed topical cream ready for everyday use (AUST L 527813).

Physiotherapist · Director

Roslyn Craig

Roslyn Ailie Craig is a physiotherapist and Director of Key Performance alongside Jet. Her clinical work has sat at the highest levels of rugby league and English Super League — including NRL environments with the St George Illawarra Dragons, Sydney Roosters, and Parramatta Eels, plus around six years with NSW Blues / NSWRL (January 2017–December 2023).

She has also worked with BaiMed. Academically she holds a Master's in Advances in Musculoskeletal Physiotherapy (MACP pathway) from Sheffield Hallam University and a BSc Physiotherapy from Glasgow Caledonian University.

That athlete-care expertise helps shape a claim-honest topical cream traditionally used in Western herbal medicine to relieve muscle soreness and mild joint pain, and to help relieve symptoms of muscle sprain — sport-grade standards, written for everyday use. Always read the label and follow the directions for use.

Athlete-founded

Alofipo Jerry Key — known as Jet — built Key Performance for athletes and everyday consumers: same cream, same label.

Clinical & NPD partners

Physiotherapy direction and Take Friday Off formulation / listing support behind AUST L 527813.

Claim-honest

Traditional use for muscle soreness and mild joint pain, and to help relieve symptoms of muscle sprain — copy tracks the listing.

Next steps.

Read the founder story, see the cream, or join the waitlist.

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